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French cosmetics maker L’Oreal appears to be no different from other make up companies, as it posted a 14% fall in profits, as the recession hindered spending on non-essential items. Net income for the 6-month period ending June 30, 2009 fell to EUR 1.08B (US$ 1.5B) from EUR 1.26B a year ago.

L’Oreal, the maker of Armani makeup and Lancome scents stated that the decrease in earnings was primarily the result of shoppers switching to cheaper brands. This in turn affected the company’s operating margin at its luxury division, shrinking 7.7% to 11.9% of total sales.

Summer’s almost done, but you’ve still got at least another two or three weeks to enjoy the warmth of the season. Here are a few summer beauty tips for you.

• Take care of your skin – eat the right foods and maintain a good skincare regimen. Strawberries are good for the skin, pomegranate contains important vitamins and nutrients, nuts are full of good fatty acids and blackberries are called ‘wrinkle-fighting’ berries because they contain antioxidants and prevent the cell damage that leads to wrinkles.
• Take care of your face – don’t overcleanse and overscrub it since that may cause flakiness and dryness.
• Take care of your body – use your body oils right after a bath or shower, and if you don’t have body oils, you can use olive oil, rice bran oil, coconut oil or even almond oil to pamper your skin.
• Stay fit – go to the gym, stretch regularly (to lengthen your muscles and burn calories), try Pilates (simple exercises that focus on the center of the body), walk regularly (around the block, up & down the stairs etc.), try your hand at dancing maybe even once per week.
• Don’t forget the makeup – makeup enhances every woman’s beauty. Start your day by using a hydrating cleanser, a gentle toner and a moisturizer with SPF to help keep your face clean and fresh.

Enjoy!

It seems as though the ladies have chosen to cut back on cosmetics and fragrances as one of the “unnecessary luxuries” during this extended recession that the U.S. and the rest of the world is experiencing. Unfortunately, this move translates into weak sales for popular beauty-products maker Estee Lauder which swung into a loss for its fourth quarter.

Estee Lauder reported a loss of US$17.9 million, drastically down from a profit of US$120.2 million a year ago. The Company has stated that in addition to feeble demand, restructuring costs further depressed its bottom line.