Amazing Makeup.Com

For centuries, elite Japanese entertainers were famous for their heavy white makeup, bright red lipstick, hair dressed in complex traditional knots, and ornate kimonos – Geishas, or Geiko Sans. Now, a cosmetics company (Isehan Honten) is reviving the traditional lip coloring that’s used by Geishas. They’re seeking to introduce it to a whole new generation of Japanese women for everyday use. If you’re currently in Japan or planning to visit there soon, look out for it in stores.

“Tryvertising” is a simple concept where consumers can sign up to receive special product samples to test out at home each month. UK-based Latest in Beauty has rolled out an interesting tryvertising concept. Consumers who sign up with Latest in Beauty begin by completing a detailed questionnaire about their natural coloring, needs and preferences. They can then browse the Latest in Beauty website for products that match their profile, and read new product reviews (from an independent panel). Based on what they see, consumers can then choose up to three samples to try at home each month.

Later, Latest in Beauty sends an email to the consumer, requesting feedback. This feedback is then sent to the cosmetics brands themselves. Unfortunately, Latest in Beauty is open only to UK users just now. Users must pay £1 by text message from a UK-based mobile phone to cover postage and handling of each shipment of samples.