The Blu_Ray Makeup Collection
A Toronto-based company, Cargo Cosmetics, has created a new line of makeup called the Blu_Ray Collection. It gets its name from the Blu-ray high-def DVD disc format, because of the need for makeup that’s specifically formulated for those who’re under the television and camera spotlight regularly.
The advent of HD television, high-definition cameras and other technological improvements has brought unprecedented clarity of viewing, but it has also helped to zoom in and bring focus on marks, blemishes and wrinkles that might otherwise have gone unseen. Thus, to counter these limitations of traditional makeup, along comes the Blu_Ray Collection, said to be the newest in the generation of lightweight makeup that looks good on television and in front of the digital camera, and also has everyday wear benefits.
The Blu_Ray collection is based on cosmetics that contain photo-chromatic pigments and micronized light diffusers. Please translate? Photo-chromatic pigments are “ultra fine, micronized minerals that automatically color-correct makeup, so that colors stay consistent in all types of lighting.” For photo media professionals, this means fewer makeup changes than used to be required in order to counter any changes in lighting. Micronized light diffusers also help “to create a natural glow that is not glittery or shiny.”