Lash Pimpin’
Lash Pimpin’, that’s the name of the latest eye campaign by Paris-based professional makeup brand Make Up For Ever. It aims to lengthen lashes and also offer highly pigmented eye makeup to the masses.
Faux Lashes, the lash part of the campaign, offers 55 lashes in different lengths and shapes, and are intended to fill out sparse lashes. These lashes are handmade from nylon, and come with a special adhesive. Each lash is reusable.
The color part of the campaign is Flash Color, which until now was only available to professionals. It has creamy, easy-to-blend color pots and available in 24 shades. Both Faux Lashes and Flash Color are available beginning this month at Sephora.